• Actions and Insights: The India Connection (vol. 4) Slowly but steadily, the geographic centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation. The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of solutions to existing business dilemmas. This set of cases explores why and how some successful Indian entrepreneurs have relocated themselves to the UAE. It traces their entrepreneurial stories. Two cases are from the healthcare industry: Dr. B.R. Shetty is the founder of NMC Healthcare, UAE Exchange and Neo Pharma and Dr Azad Moopen is the founder of Aster DM Healthcare. We trace the story of Yogesh Mehta who moved from Mumbai, Maharashtra to begin Petrochem Middle East. Ajmal Perfumes, a third generation family business, traces its roots to Assam in the Northeast of India and today is a strong niche player in the perfume industry. This book also documents the stories of a few women entrepreneurs, like Uma Ghosh Deshpande who carved a career for herself in the competitive UAE media production industry, and the Kalra sisters who are on a quest to make the world wheelchair friendly. This book was inspired by HE Sheikha Lubna bint Khalid bin Sultan Al Qasimi, former UAE Minister of International Cooperation and Development, and current UAE Minister of State for Tolerance. This book would not be possible without the help from the Indian Consul General of Dubai.